Digital signage is prevalent throughout the customer journey, from entering the store, navigating around departments, to approaching the checkout. This signage can be categorised into four key types: shop window, wayfinding, shop floor and checkout. In all locations, content is king; bright and dynamic, entertaining customers with outstanding digital messages which drive emotions to heighten brand loyalty and influence customer behaviour.

Whether researching information or being entertained, SPOR’s broadest portfolio of display technologies and support services deliver a perfectly tailored solution for retail applications. Aligning stock levels with promotions, matching content to audience demographic, providing virtual assistance through gamification and empowering self-service – there are so many creative ways to boost sales and deliver an outstanding customer experience.

68% of customers are more likely to make a purchase if they have seen the product advertised in-store. 80% of grocery stores saw sales increase by 33% following the deployment of digital signage. 32% of customers would wish to access an in-store self-service kiosk to search and purchase a product. 40% of customers are positively influenced by visual messaging. Here’s just a handful of great reasons to invest in retail inspired technology solutions.